01
Map the seam first
Every integration, data flow, scheduled job and indexed URL gets inventoried before any migration code is written. Most unpleasant surprises are already visible at this stage.
Replatforming & migration
Replatform without losing a quarter to it.
Migrations rarely fail on the build. They fail on the integrations nobody mapped, the data nobody profiled, and the week after launch when the old system is gone and the new one is yours to run.
The migration isn't the risky part — everything attached to it is
Moving a storefront or a platform is well-understood work. What derails projects is the surrounding reality: payment flows with edge cases nobody documented, an ERP sync that assumed the old schema, historical data that will not survive a naive import, search equity attached to URLs about to change, and a cutover window in which both systems are briefly true. Teams plan the build carefully and under-plan the seam.
Sound familiar?
The platform decision is made but the date keeps moving
Nobody can list every integration touching the current system
The new data model doesn't match the old one, and the mapping lives in someone's head
There is no rollback plan beyond being careful
The team that will run it afterwards isn't the team building it
How we approach it
02
Profile the data, then move it
Real data is messier than the schema suggests. We profile what is actually there — nulls, duplicates, encodings, orphans — so the import meets no surprises at cutover.
03
Rehearse the cutover
Dry runs against production-like data, with a rollback that has been executed rather than written down. The plan is only real once it has been tested.
04
Protect what already works
Redirects, structured data, analytics continuity and conversion tracking carry over deliberately. Traffic you already earned shouldn't be collateral.
05
Stay for the week after
The fragile period starts at launch, not before it. We operate the new platform through it instead of handing over a system nobody has run yet.
Start with a free 20-minute review
No pitch and no obligation. We look at your current setup and tell you what we see — you keep the findings either way, and they are worth acting on whoever does the work.
- The integrations and data flows most likely to bite during cutover
- Whether your rollback plan would actually hold
- A realistic read on timing — including when the honest answer is 'not yet'
Have a system that needs to be built, fixed, or scaled?
Tell us what you're trying to move. We'll come back with a clear, senior point of view — not a sales pitch.